Brand development index and category development index zhuboim

Brand development index and category development index

31.10.2020

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high human development categories combined (from 47 countries with. 1.2 billion people in Inequality-adjusted Human Development Index. 216. 4. Gender Buying Power Indices Brand Development Index (BDI) Category Development Index (CDI) Weighted BDIs and CDIs. Using Buying Power Indices Cutoff Points Brand and Category Analysis. Brand Development Index. Percentage of brand sales in market to total US sales. Percentage of total U.S. population in market. Brand Development Index (BDI) relates the percent of a brand's sales in a market to the percent of the U.S. population in that same market. Category BDI（Brand Development Index：当該ブランドのエリア別販売状況）. CDI（Category Development Index：当該カテゴリーのエリア別販売状況）. という二つの指数を使用 22 Mar 2017 India's HDI value for 2015 is 0.624—which puts the country in the medium human development category but behind fellow South Asian countries

BDI（Brand Development Index：当該ブランドのエリア別販売状況）. CDI（Category Development Index：当該カテゴリーのエリア別販売状況）. という二つの指数を使用

22 Mar 2017 Market Concentration. Awareness, Attitudes, and Usage (AAU). Brand Development Index (BDI). Customer Satisfaction. Category Development 3 Mar 2020 BDI/CDI Calculator. Brand Development Index (BDI) and Category Development Index (CDI) Calculator. of brand to total U.S. sales in market Percentage of total U.S. population in market X 100 10-4 Using the Category Development Index Category Development

Brand Development Index (BDI) relates the percent of a brand's sales in a market to the percent of the U.S. population in that same market. Category

4 Dec 2014 7 Category Development Index CDI = (Category sales to group ÷ Households in group) ÷ (Total category sales ÷ Total households) or CDI

The brand development index or BDI quantifies how well a brand performs in a market, compared with its average performance among all markets. That is, it measures the relative sales strength of a brand within a specific market (e.g., the Pepsi brand among 10–50-year-olds).

23 Sep 2015 Brand-Development-index-BDI.docx - Free download as Word Doc (.doc the relative performance of a brand or which category your specified 品牌发展指数（BDI-Brand Development Index）品牌发展指数是指品牌在该地区的销售（消费者人数）占全部销售（消费者人数）的比例/该区人口占全部人口的 Brand Development Indexとは?DBM用語。【英】Brand Development Index別名：ブランド・デベロップメント・インデックス人口の構成比とブランド・シェアを関係づけた Definition: The Human Development Index (HDI) is a statistical tool used to measure a country's overall achievement in its social and economic dimensions.